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The Importance of Brand and Messaging in Fundraising



You have a story that needs to be shared with the world!

Perhaps you love your logo, maybe you even created it.  But beyond your personal feelings, is it working for you?  Do your donor's connect with your Brand and understand what you do?  What is a "brand" anyway?  Over the years, we have worked with a number of charities who do such a great job with their fundraising but are crippled by a weak brand or confusing messaging.   It is not easy to get right.  So, we have invited our friends at FireFly Partners to share with us key strategies to improve our messaging and brand."





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